35 Years Of Planning Experience

Mr. Haag is an urban and environmental planner with over thirty-five years experience divided between the public and private sector. Areas of expertise include management of large-scale projects, specific planning, environmental documentation and staff support. His wide range of experience in a number of California communities allows him to work effectively with city staff and the public to ensure thorough work products within established time frames.

Environmental Planning

Experience includes preparation of initial studies, negative declarations and environmental impact reports, including:

• Transit Center EIR. Mr. Haag completed a full EIR for the development of a mixed-use, high-density, pedestrian friendly development adjacent to the East Dublin BART station. The project envisioned approximately 2 mission square feet of office, 70,000 square feet of commercial and 1500 high density apartments on a 91-acre site. Portions of the project are now under construction.

Contact: Jeri Ram, AICP, Community Development Director, 925 833 6610

• Mission Garin Quarry EIR. Mr. Haag completed an EIR for the annexation and development of a large active quarry area.

Issues included visual impacts, traffic, and provision of services and noise. This was done in 2003.

Contact: David Rizk, AICP, Development Services Director, 510 583 4004

• Newark Center for Science and Technology Center EIR. Mr. Haag authored a an EIR for the approval and construction of a new 82-acre community college campus for Ohlone Community College District. Major issues included remediation of toxic chemicals over the site, transplantation of burrowing owl and dealing with local traffic issues. The EIR was certified in 2004.

Contact:, Don Eichelberger , Project Manager,
925 463 4891

• Grafton Plaza EIR. Mr. Haag is currently preparing an EIR to assess a proposed vertical mixed-use project in Eastern Dublin that would consist of four 6- to 10-story towers above underground parking. The Project proposed approximately 500 dwellings, a 100-room upscale hotel and spa, approximately 300,000 square feet of office, support retail and urban plazas.

Contact Jeri Ram, AICP, Community Development Director, 925 833 6610

• Other EIRs. Environmental Impact Reports have completed for the cities of Newark, Milpitas, Dublin, Brentwood, Sebastopol, South San Francisco, Vallejo, Half Moon Bay, unincorporated Calaveras County and St. Helena, California under the direct supervision of Mr. Haag.

Specific Plans and General Plans

Mr. Haag has a wide range of experience completing a number of special planning projects, including:

• Highway 29 Specific Plan. Jerry Haag was the author of a Specific Plan to guide the development of 110 acres of land in the southerly portion of St. Helena consistent with the General Plan. Major issues included financing of infrastructure and dealing with major traffic issues

Contact: Carol Poole AICP, Planning Director, 707 967 2792

• Arques Campus Specific Plan. Mr. Haag authored a specific plan for a 35-R&D project in the City of Sunnyvale for Applied Materials, Inc. The project will include a state-of-the-art Tech Center for testing chip fabrication equipment and prototype lab space.

Contact: Wei Chiu, Senior Director, Global Real Estate and Facilities 408 986 3940

• Atwater General Plan. Mr. Haag is the prime consultant and co-project manager for the on-going update of the City of Atwater General Plan. The current plan is almost a decade old and no longer reflects current conditions. In addition to updating the General Plan, the work task will include updating infrastructure master plans

Contact: Charlie Woods, Community Development Director, 209 357 6340

• Housing Element Update. For the City of Healdsburg, Mr. Haag completed an amendment to the Housing Element, working with the mayor and City Manager to devise a new method for providing affordable housing. Completion of the Element revision involved a significant amount of community outreach and allowed settlement of a three year lawsuit brought against the City by a housing advocacy group. The revised Element received HCD certification in July, 1994.

Contact: Mike Wilson, City Manager (former).

• Other Specific Plans and General Plans. Mr. Haag has prepared or participated on teams to prepare large-scale master plans for Rancho Santa Margarita in southern Orange County, a 3000-acre master plan for residences and a ski resort in Steamboat Springs Colorado, a 1500-acre mixed use plan in Mesa Arizona, a master plan for a 20,000-acre property on the outskirts of Colorado Springs. He also served as the staff consultant to the City of Ontario for the update of the General Plan in 1989.

Project Management and Staff Support

Mr. Haag’s experience in municipal planning can assist cities short of staff by extending staff. Typical duties might include management of complex environmental projects, reviewing development applications, working with citizen groups and fulfilling other typical staff functions.

Experience includes:

• Central Lathrop Specific Plan and EIR. Mr. Haag worked as a consultant for the City of Lathrop (San Joaquin County) to review and implement a 1600-acre specific plan that calls for the phased development of nearly 7,000 dwellings at various densities, 5.0 million square feet of commercial and office uses as well as schools, parks, civic uses and open space adjacent to the San Joaquin River.

Contact: Marilyn Ponton, AICP, Community Development Director, 209 941 7290.

• Project Management, Modesto, CA. Mr. Haag is currently working with the Modesto Community Development Department to review the Specific Plans and associated EIRs for the Pelandale-McHenry Specific Plan and the Woodglen Specific Plan.

Contact: Patrick Kelly, AICP, Planning Manager, City of Modesto, 209 577 5268

• Pacific Christian Community Church. Mr. Haag completed staff work with the City of San Bruno to review a controversial development plan for 14 townhouses on the site of a former church dwelling within an existing neighborhood.

Contact: Aaron Anakin, Community Development Director, 650 616 7037

• Other Staff Support. Mr. Haag has served as a contract planner for the cities of Cloverdale, Healdsburg, Benicia, Clayton, Windsor, Palo Alto, Cupertino, Pleasant Hill, South San Francisco, Brentwood, Dublin, Belmont, Sebastopol, Modesto, Belmont, Fairfield, Ontario (CA), Lake Elsinore, and Saratoga, Napa and Napa County.

Selected Experience: Ordinances and Special Projects

• Ordinance Preparation. Mr. Haag is recently completed comprehensive Development Codes for the Cities of Healdsburg and Ontario.

• Annexations and Spheres of Influence. Mr. Haag has extensive experience processing municipal annexation requests and analyzing spheres of influence.

Other Experience

Prior to beginning independent practice, Mr. Haag served as Northern California Planning Division Manager for Willdan Associates, a major California-based planning and engineering firm. Mr. Haag was also Northern California office manager and Vice President of P&D Technologies (formerly PRC Toups), an international planning, engineering and professional services organization. He has also served as a planner for the California cities of Orange, Ontario and Garden Grove.


M. Public Administration, California State University, Fullerton.

B.A. Political Science, University of California, Berkeley.

Certificate, Light Construction Management, University of California, Irvine.


American Planning Association
Communication Director, Northern Section, 1998-2007